At Cube, I worked on designing across a complex SaaS product used by finance teams for planning, forecasting, and reporting. The platform sits between spreadsheets and structured financial systems, so clarity, hierarchy, and consistency were essential across every touchpoint.
My role focused on supporting both product and marketing design, making sure the experience stayed usable for technical finance users while still feeling very Cube.
Working closely with product and marketing teams, I designed across campaign materials, and internal assets. I also contributed to the evolution of Cube’s visual identity, helping refine and modernize the brand across product UI and marketing surfaces to create a more cohesive and confident visual system.
What I worked on
Marketing and campaign design for product launches and growth initiatives
Design system support to maintain visual consistency across brand touchpoints
Presentation and communication design for internal and external stakeholders
Digital assets across web, email, and promotional channels
Creating website modules and designing trade show booths
A Jack of all trades role
The work below represents the breadth of projects I produced at Cube. As part of a small team, I worked across multiple disciplines, contributing to both marketing and product-adjacent design needs.
I created motion design for product launches, GIFs for email campaigns, LinkedIn content, print collateral, trade show materials, and office photography support. This required switching between formats quickly while maintaining consistency across all brand outputs.
How Cube looked before I joined
Before I started as a Brand Designer, Cube’s visual identity felt inconsistent and lacked a strong, confident presence in the market. The brand was still evolving and didn’t fully reflect the strength of the product or its positioning within the FP&A space.
My goal was to help shift the perception toward a more modern, bold, and cohesive visual system, one that felt more intentional and aligned with the product’s capabilities.
Below is a collection of assets from before the redesign.
