Cube is a cloud-based FP&A platform designed for finance teams that want more structure and automation than spreadsheets alone, but without the complexity and implementation effort of large enterprise planning systems.
I was brought on to help elevate Cube's presence among competition such as Aleph, Anaplan and Datarails. I restructured their positioning and created a modern and technology-focused brand feel in which Cube now has a bigger seat at the FP&A software table.
A Jack of all trades role
The various media below highlights the entire breadth of the work I produced at Cube. We are a small team so I had to wear many hats at once. I created motion design videos for all new product launches, GIFs for customer emails, LinkedIn posts, print collateral, trade-show booths and office photography as well!
How Cube looked before I joined
When you type what are the TOP FP&A softwares in ChatGPT, Cube comes up in 6th place! Apart from Cube's product being vastly cut through among competitors, Cube's brand perception in the market has risen exponentially.
Before starting my brand designer position, Cube was struggling to look bold and collected. It still visually felt that it was trying to convince its audience that it is good enough to use. My job was to give Cube a louder and confident voice. Below is a collection of assets before my re-design.
