Profreshional by Brooke Carter
I was asked to conceptualize and bring Brooke's personality to life through her book's cover art. Brooke wrote her first book for young professionals who have just started their careers in the corporate world. The cover needed to reflect the author's undeniably fearless energy and her zest for adventure to her audience. It also needed to stand out from everything that is out there in the self-help category.  Hence we landed on this bold and eye-catching cover, to showcase her vibrant story as she navigates through the messes of corporate culture with a feel good attitude. 
Click the link to visit Brooke and Profreshional's website!
Below is the final logo Brooke chose to represent her LLC and brand. I helped generate the logo and branding assets for her website.
Analyzing the book among digital competition.
Concept Development Process